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  • Electrification Consulting
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EV Marketing for Utilities

The benefits of electric vehicles (EVs) to your customers, the environment, and the utility’s bottom line are clear. Now is the time to accelerate EV adoption. Sagewell’s Electrification Expert programs are designed to maximize EV adoption by targeting those customers who are most likely to switch to an EV and those who will benefit the most — and achieve results without large incentive spending.
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Challenges with Traditional EV Programs

  • Customers need education and are not ready to buy.
  • Dealers want to sell, not educate.
  • Not all dealers are created equal and require different kinds of support.
  • Customers are likely to overpay significantly.

Sagewell's Solution: Electrification Expert

  • Subject matter experts ready to help customers with:
    • EV types (battery electric vehicles vs. plug-in hybrid electric vehicles)
    • Common EV questions and concerns
    • EV charging options
    • Local stock, pricing, and deals
  • Customers connected with participating electricians for fixed-price charger installation
  • Auto dealers agree to pre-negotiated discounts
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Sagewell has been leading in electrification since 2014. Work with us to deliver world class utility program marketing.

Get Started

EV Marketing Program Features

Driver Support
Electrification Expert

  • EV education helpline
  • EV selection and pricing assistance
  • Model availability monitoring
  • Connect potential EV drivers with best-in-class dealerships
  • Electrician selection advice
  • Email and phone support​
  • Online appointment booking
  • Customer satisfaction and NPS surveys

Program EM&V

  • AMI meter data analytics of energy and peak load impacts
  • Real-time EM&V
  • Benchmarking to area EV sales figures

Dealership Support
​​Electrification Expert

  • ​Access to motivated EV buyers
  • Promotion of local EV deals
  • Assistance in sales training development
  • Customer issue resolution advice

EV Marketing

  • EV marketing message development
  • Community-based clean energy marketing campaigns
  • Customer targeting data and modeling using SageScore℠
  • AMI analytics for targeting using EVFinder℠
  • Artificial intelligence-driven target market analysis
  • Propensity scoring of local residents

Learn more about the economic value of our industry-leading EV load management and marketing.

Contact Us
Contact
(617) 963-8141
info@sagewell.com

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